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Certificate in Business Management Seminar
Program Content
Legal Aspects of Business
Monday |
Overview: Legal framework for business, understanding contracts, avoiding discrimination, interviewing and more.
Business Structure
Business Functions
Business Challenges
Key Business and Employment Law Topics
The Legal Framework for Business
Hiring and Firing—Legal Parameters
Interviews
Discrimination
Equal Opportunity
ADA and FMLA
Unions—Labor and Management Requirements
OSHA—Health and Safety Issues
Sexual Harassment
Age Discrimination
Covenants Not to Complete
Employment Contracts
Applicable Business Law Matters—the Uniform Commercial Code
Contracts—What is a Contract? Their Creation, Duration, Authority
Issues and Breaches
Sales Laws
Copyrights
Intellectual Property
E-mail, Voice-mail, Computer Files—Privacy Issues
Dealing with Outside Agents
Liability Issues
Tuesday
Management and Leadership |
Overview: Effective conflict resolution, stellar supervisory techniques, delegating successfully, increasing
interpersonal communication success, performance reviews and evaluation.
Managing different level employees
Managing to achieve bottom line results
Management and Leadership
Distinguishing the difference between managing and leading
Bridging the two roles of managing and leading
Determining your own management style and how it impacts your success
Avoiding the pitfalls of effectively managing others
The six key responsibilities of effective managers
The skill of giving feedback—both positive and constructive
Building a motivated team—a team that wants to do what it is supposed to
Strategies for managing change
Using the active listening skills
Accounting and Finance
Wednesday |
Overview: Reading financial reports, effective budgeting, techniques of assessing financial performance, projecting
revenue and expenses and more.
Financial Management
Accounting Practices
Personal Finances
The Language of Finance
Understanding Basic Financial Terminology
Business Transactions and Their Flow Through an Accounting System
Accrual vs. Cash Basis of Accounting
Capitalizing vs. Expensing Transactions
Interacting with Financial Managers and Accounting Staff
Value and Risks of Statistics
Basic Financial Reports
Reading and Understanding Financial Statements and Annual Reports
Types and Reliability of Financial Statements
Income Statement Classification and Cost-to-Sales Relationships
Profit Levels and How to Use Them to Manage a Business
Balance Sheet Assets-Liabilities-Equity
Intangible Assets and How They are Valued
Relationship of Net Income to Retained Earning on a Balance Sheets
Reading Between the Lines of CPA's Footnotes
Techniques for Measuring and Assessing Performance
Profit and Loss Tracking Methods and How to Apply Them
Key Operating Ratios—How to Quickly Identify Financial Condition with Key Business Indicators
Solvency-Liquidity-Turnover-Leverage Measurements
Cost Behavior and Break-Even Analysis-an Important Financial Tool
Budgeting Basics
Types of Budgets—Operating, Capital and Cash Flow
Development of Quarterly and Annual Budgets for Revenue Techniques
Revenue Projections and Sales Forecasting Techniques
Step-by-Step Budgeting Process
How to Monitor Your Department's Performance Against Your Budgets
Cash Flows
Accounting for Profits vs. Concepts of Cash Flows
Primary Components
Net Cash Flow Conversion Cycle and the Net Trading Cycle
Liquidity and Working Capital Management
Cash Flow Budgeting and Projecting Financial Requirements
Key Cash Flow Red Flags and How to Spot Them
Tax Accounting vs. Financial Accounting
Who are you trying to impress with the financial statements-the bank or the IRS?
Reading between the lines of a business' income tax return
Ethics in Accountancy
Is "honest accountant" an oxymoron?
Avoiding fraud
Making ethical business decisions
Marketing and Communications
Thursday |
Overview: Developing target markets, understanding the marketing mix, using the internet, making powerful presentations,
using personality styles, keeping customers, dealing with difficult people.
Essentials of Marketing and Communications
The Core of Marketing
Marketing vs. Advertising
Locating New Business Opportunities
Marketing Strategies
Should You Proceed? Risk Analysis Techniques
Client Development
Anticipating Client Needs and Interests
Client/Customer Communications
Customer Service Techniques
Managing Unhappy Customers
Analyzing Future Customer Needs
Effective Communications—Written and Oral
Speeches and Presentations
Group Presentations
One-on-One Meetings
Verbal vs. Non-Verbal
Effective Writing
Proposals—Analysis and Preparation
Reports and Letters
Business Agreements
Conducting Job Interviews
Finding the right marketing person for the job
Developing the Team
Negotiations
Objectives
Proven Tactics and Strategies
Being Part of a Team
Large vs. Small Negotiations—One-on-One/Company vs. Company
Anticipating the Other Side's Strategies
Enhancing Your Individual Skills
Types of Personal Negotiation Styles
Dealing with Problems During Negotiations
Authority Issues
Communications Between the Sides During Negotiations
Special Issues in Business
Friday |
Overview: Capitalizing on globalization, overcoming cultural diversity issues; selling to the world, joint venturing,
personal development issues and more.
The International Marketplace
International Business Issues
International Business Units
Types of Controls and Regulations
International Corporate Structure
Role and Use of the Internet in Global Business
International Marketing and Business Opportunities
Communicating Across Borders
Internal International Corporate Teams
Joint Ventures
Ethics
Business Etiquette
Using Technology Effectively
Keeping Your Career on Track
Marketing Yourself
Personal Growth
Summary
IAML reserves the right to modify the curriculum when such changes are advisable for academic reasons.
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