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Certificate in Business Management Seminar
Program Content
Legal Aspects of Business
Monday |
Overview: Legal framework for business, understanding contracts, avoiding discrimination, interviewing and more.
Key Competencies - Your Take Aways
Increase Business Savvy and understand the language of business
Assess the impact of current business challenges
Protect the business and its assets
Ensure compliance to labor laws
Develop policies and practices based on employee benefits law
Work effectively with unions
Apply those laws related to the conduct of business
Outline
Business Structure
Business Functions
Business Challenges
Key Business and Employment Law Topics
The Legal Framework for Business
Hiring and Firing—Legal Parameters
Interviews
Discrimination
Equal Opportunity
ADA and FMLA
Unions—Labor and Management Requirements
OSHA—Health and Safety Issues
Sexual Harassment
Age Discrimination
Covenants Not to Complete
Employment Contracts
Applicable Business Law Matters—the Uniform Commercial Code
Contracts—What is a Contract? Their Creation, Duration, Authority
Issues and Breaches
Sales Laws
Copyrights
Intellectual Property
E-mail, Voice-mail, Computer Files—Privacy Issues
Dealing with Outside Agents
Liability Issues
Accounting, Finance and Budgeting
Tuesday |
Overview: Reading financial reports, effective budgeting, techniques of assessing financial performance, projecting
revenue and expenses and more.
Key Competencies - Your Take Aways
Develop financial language and acumen
Describe the financial health of your organization; read financial statements and annual reports
Relate the financial picture of your organization to its strategic direction
Follow a business transaction through an accounting system
Develop, monitor and control a budget
Make ethical business decisions
Manage personal finances
Outline
Financial Management
Accounting Practices
Personal Finances
The Language of Finance
Understanding Basic Financial Terminology
Business Transactions and Their Flow Through an Accounting System
Accrual vs. Cash Basis of Accounting
Capitalizing vs. Expensing Transactions
Interacting with Financial Managers and Accounting Staff
Value and Risks of Statistics
Basic Financial Reports
Reading and Understanding Financial Statements and Annual Reports
Types and Reliability of Financial Statements
Income Statement Classification and Cost-to-Sales Relationships
Profit Levels and How to Use Them to Manage a Business
Balance Sheet Assets-Liabilities-Equity
Intangible Assets and How They are Valued
Relationship of Net Income to Retained Earning on a Balance Sheets
Reading Between the Lines of CPA's Footnotes
Techniques for Measuring and Assessing Performance
Profit and Loss Tracking Methods and How to Apply Them
Key Operating Ratios—How to Quickly Identify Financial Condition with Key Business Indicators
Solvency-Liquidity-Turnover-Leverage Measurements
Cost Behavior and Break-Even Analysis-an Important Financial Tool
Budgeting Basics
Types of Budgets—Operating, Capital and Cash Flow
Development of Quarterly and Annual Budgets for Revenue Techniques
Revenue Projections and Sales Forecasting Techniques
Step-by-Step Budgeting Process
How to Monitor Your Department's Performance Against Your Budgets
Cash Flows
Accounting for Profits vs. Concepts of Cash Flows
Primary Components
Net Cash Flow Conversion Cycle and the Net Trading Cycle
Liquidity and Working Capital Management
Cash Flow Budgeting and Projecting Financial Requirements
Key Cash Flow Red Flags and How to Spot Them
Tax Accounting vs. Financial Accounting
Who are you trying to impress with the financial statements-the bank or the IRS?
Reading between the lines of a business' income tax return
Ethics in Accountancy
Is "honest accountant" an oxymoron?
Avoiding fraud
Making ethical business decisions
Overview: Developing target markets, understanding the marketing mix, using the internet, making powerful presentations,
using personality styles, keeping customers, dealing with difficult people.
Key Competencies - Your Take Aways
Develop a marketing mindset
Identify new business opportunities
Prepare a marketing strategy aligned with the organization's strategic direction
Market and sell globally
Build and manage strategic client relationships
Prepare and implement a negotiation tactic and strategy
Explore new technologies for forecasting, managing clients, communicating, etc.
Outline
Essentials of Marketing and Communications
The Core of Marketing
Marketing vs. Advertising
Locating New Business Opportunities
Marketing Strategies
Should You Proceed? Risk Analysis Techniques
Client Development
Anticipating Client Needs and Interests
Client/Customer Communications
Customer Service Techniques
Managing Unhappy Customers
Analyzing Future Customer Needs
Negotiations
Objectives
Proven Tactics and Strategies
Being Part of a Team
Large vs. Small Negotiations—One-on-One/Company vs. Company
Anticipating the Other Side's Strategies
Enhancing Your Individual Skills
Types of Personal Negotiation Styles
Dealing with Problems During Negotiations
Authority Issues
Communications Between the Sides During Negotiations
Check In
Share and Gather information from the group
Qualifications
Develop A Marketing Mindset
Definitions of Marketing
Discuss personal definitions of Marketing
Understand Key Marketing Concepts and Components
Key disciplines/components of Marketing - the Big Picture
Research
Planning
Product Development
Brand development and management
Advertising
Promotion - Getting a target to act now
PR/Publicity
Statistical Analysis
Getting it out
Selecting the Right Ad Agency
Evaluating organizational needs
Finding the right agency fit
Things to look for
How to conduct the search
Resources
Identify New Business Opportunities
Determine the needs and niche through research
Identify the profit pool
Prepare a Marketing Strategy Aligned with the Organization's Strategic Direction
Helping to set an organization's strategic direction
Becoming marketing driven
Start with the Brand Architecture
Focus on meeting the vision and mission
How Marketing Has Changed
4Ps
12Ps - Marketing Deconstructed
5Ps
The missing P
Bring Products to Market: Push or Pull Strategy
Build and Manage Strategic Client/Partner Relationships
Feelings
Anticipating client needs and interests
Customer service techniques
Active Listening
Negotiation
Finding Your Target Market
Help customers find you
Using the internet
Internet selling
Understand key internet metrics
Market and Sell Globally
Cultural diversity issues
Selling to the world starts at your computer
Joint ventures can be the best route
Explore New Technologies for Marketing, Managing Clients, Communications, Etc.
Using technology wisely
Great tech is highly affordable and getting cheaper
Webinars and other high tech communication
Understanding Why People Do What They Do
Human Needs Psychology
The Key - Understand and Meet their Needs
Check Out
Key Learnings
Your questions
Your feedback
Management and Leadership
Thursday and Friday |
Overview: Effective conflict resolution, stellar supervisory techniques, delegating successfully, increasing
interpersonal communication success, performance reviews and evaluation.
Key Competencies - Your Take Aways
Strengthen your ability to see alternative courses of action
Improve organization, process and job performance
Act ethically
Develop people skills
think and act strategically
Create and manage change
Develop and manage yourself and your career
Thursday
Role of the Manager
What Can You Do To Make the Organization Fail?
Management Functions
Management Roles: Strategic, Tactical, Operational
Models: Seeing Your Organization in Patterns and Images
Patterns
Senge: Disciplines
Systems Model
75 Model (McKinsey: Shared Values, Strategy, Structure, Systems, Staff, Style, Skills)
5P's Model (Purpose, Principles, Processes, People, Performance)
Malcolm Baldridge National Quality Award
Performance
Definition
Organization (Organization Structures and Implications: Vertical, horizontal, matrix)
Process (Process Model)
Job (Job Design)
Person (Talent Management, Selection, Behavioral Interviewing)
Project (Responsibility Assignment Matrix)
Measurement
Performance Management: Person
Traits, Characteristics, Behaviors
Situational Leadership (Blanchard Model)
Managing from a Distance
Feedback and Coaching
Performance Improvement
Discrepancy-based Model (AKA gasp analysis)
Case Study
Decision Making
Definition
Vs. problem-solving
Process
Decision matrix
Communication and Interpersonal Skills
Communication Model
Factors Effecting Communication
Social Styles Model (Driver, Expressive, Analytical, Amiable)
Building Trust, Johari Window, Emotional Intelligence
"Managing Up"
Motivation
Definition
Factors Effecting Motivation
ABC Model (Antecedents, Behaviors, Consequences)
Ethics
Real Life Personal Case Studies
Principals
Friday
Leadership
Characteristics of Admired Leaders
Self-check
Process
Commitments and Practices
Effective Leaders
Strategic Thinking
Strategic Concepts: Environment, Vision, Mission, Values, Strategies, Plans, Alignment
Environment (STEP Model, SWOT tool)
Vision
Moving the Organizational toward the Vision: Plan, including Communications Plan
Balanced Scorecard
Strategic Decision Making
Change Management
Definition
7-Box Model
Force Field Analysis (Tool)
Assessment
Personal Change
Key Concepts: Learning Organization, Knowledge Management, Appreciative Inquiry
Career Development
Personal Vision and Gap Analysis
Action Plan
IAML reserves the right to modify the curriculum when such changes are advisable for academic reasons.
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